Originally posted on Web Advertising 2.0:
The release of the IAB Ad Verification Guidelines draft for public comment this week has helped shine light on nested iFrames and how they affect ad measurement and accountability. IAB press release states: “Nested iFrames are often recognized as legitimate technology, but the limited visibility around what is served into these iFrames can cause…
The release of the IAB Ad Verification Guidelines draft for public comment this week has helped shine light on nested iFrames and how they affect ad measurement and accountability. IAB press release states: “Nested iFrames are often recognized as legitimate technology, but the limited visibility around what is served into these iFrames can cause…